What Does It Take To Get Plus-Size Clothing Right? - Refinery29

Grede says that developing your own fabric sometimes is the only way to guarantee a good match. “At Good American, we are really looking for fabrics that are going to, first of all, work with the design. Then, for example, in activewear, we need performance-based fabrics, like they have to actually work,” she says, noting that, in swimwear and activewear especially, the material needs to accommodate movement and not stretch out with frequent use. “The rest of the line is really about finding the perfect match when it comes to price point. We’re also really looking for fabrics that last a long time.”